About Me

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Experiences

My Work Experiences

Worknice

Sep 2021 - Present

Co-Founder and CRO

An HR tech company targeting the mid-market HR manager, I built a digital inbound marketing engine that has driven a high month on month growth in revenue. With a small team, my focus was automating the entire customer journey from initial website visit, initial demo booking, sales cycle, implementation and ongoing success.

GM Marketing

Jan 2016 - Present

Owner and Independent Consultant

Working with tech companies from small right through to enterprise to hit their aggressive growth goals. My work falls into 4 main categories; Sales & marketing operations, Digital marketing strategy & execution, Content development & production, and revenue team building.

Donesafe

Jul 2016 - Jan 2020

Marketing Director

An enterprise SaaS business, I joined the business to work directly with the founders to create a consistent and forecastable new business growth. Overseeing a team of marketers:

• Implemented account-based marketing

• Launched new website

• Optimised digital marketing spend

• Developed integration strategy for new acquisitions

• and remodelled the marketing budget.

MAUS

Jan 2012 - Jul 2016

Marketing Director

A tech company targeting SMB and business advisors, I both created the marketing strategy and executed it.

• Experience in CRM campaign execution, using Infusionsoft.

• Experience in marketing across direct mail, email, phone, Google PPC, social media and SMS channels.

• Creative and strategic thinker.

• Ongoing analysis, measuring and reporting of performance to constantly improve campaigns.

Get in touch with me, I’d be happy to hear from you

About Me

Tech Industry Growth Executive

Having worked as Marketing Director and CRO across numerous tech companies, I have overseen the creation and execution of growth strategies that all have one thing in common - aggressive and predicable ARR growth. I systemise these growth strategies so they work while you sleep, can be measure, and continuously improved. Using a data driven approach, every dollar works hard to generate positive ROI.

I now enjoy working with tech companies to help them grow as quickly as possible.

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My Expertise

Areas of expertise

Sales & marketing operations

Marketing analytics & dashboard development for KPI tracking, marketing and sales ops integration and automation using CRM, sales tools and automation tools, and sales team development & management.

Digital marketing strategy & execution

SEO, SEM, account-based marketing, web development, custom email & text communication workflows, and online marketing material systems for lead and opportunity nurturing.

Content development & production

Relevant, targeted content that supports lifecycle stage progression at all stages, including editorial, video, graphic design, copywriting and online marketing material.